Creating Compelling Case Studies
What do today’s tenders, proposals, campaigns and websites all have in common? They work better when they include compelling case studies.
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A strong case study brings work to life. It adds context, builds credibility and helps your audience remember what matters, long after the facts and figures have faded.
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This hands-on workshop teaches your team how to craft clear, engaging case studies that connect with the right audience and support your broader goals.
Where people
get stuck
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Case studies that feel flat, generic or overly technical
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Too much information and not enough story
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Not knowing what to include (or what to cut)
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Struggling to interview people and draw out strong material
What this
workshop changes
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A clear structure for writing effective case studies
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The ability to balance storytelling with credibility
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Confidence interviewing colleagues and stakeholders
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Case studies that support proposals, tenders and campaigns
What participants
will learn
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The key elements that turn examples into engaging, persuasive stories
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A simple formula to help your case study flow clearly from start to finish
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How to interview people to uncover the detail that makes stories sing
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How to assess your final case study and know whether it has the goods
​$650 pp + GST
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(Group of 10)
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Best for: Teams who need to use clear examples or add a storytelling element to their work.
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What's included:
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A full day of hands-on, interactive training
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Clear frameworks for writing case studies (and/or feature articles)
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Practical strategies used by professional writers
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Real examples and applied exercises
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Time to work on your own writing (optional)
NB: Discounts available for larger groups and multiple days booked at the same time.
"I found the writing course was of great benefit because it went beyond theoretical learnings and was applied to actual working documents. This provided both a learning opportunity and a way to stay on top of existing deadlines."​
Fiona, Marketing Director
If your organisation has great work but struggles to tell the story, this workshop shows teams how to turn real projects into clear, persuasive case studies.